The cited answer and conversion layer

    The conversion layer you ship on every client site.

    Drop one Rep on every client site. It answers from that site’s own pages, cites the source, says when it does not know, and moves the conversation toward a call, booking, or form.

    • Live in minutes
    • Cited answers with clear next steps
    • Visitor questions become evidence
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    When experiments are too slow

    Most sites can't run a valid experiment.

    So stop experimenting. Install conversion mechanics that are already known to work, then tune them with what visitors actually ask.

    A/B testing
    Needs traffic you don't have

    Split tests only pay off at statistical significance. A local-service site running a few thousand sessions a month would need months per test — and a winner it can't trust when it finally arrives.

    Heatmaps & session replay
    Infers intent, never states it

    You watch a cursor hesitate and then guess why. Every insight is a hypothesis about a person who already left without telling you what they wanted.

    The model

    Arrive. Ask. Answer. Act.

    Four stages, measured as one loop. The Rep reveals what visitors need, answers from your pages, and gives the conversation somewhere useful to go.

    1. 1Arrive
      Visitors find the site

      Search, content and listings bring people in. We track what actually landed, so the rest of the funnel has a denominator.

    2. 2Ask
      They say what they want

      The Rep captures the question in the visitor's own words. Intent observed, not inferred from a cursor trail.

    3. 3Answer
      They get a grounded reply

      Answers are cited from the site's own pages. When there's no confident answer, the Rep says so — and that gap becomes the next piece of content.

    4. 4Act
      They take the next step

      Call, book, submit or buy. Where supported, the next action is connected to the question that preceded it.

    Why the answer converts

    An answer worth handing over an email for

    Trust is what turns a question into a lead. Four design choices make the answer one your visitors will actually share their email to see.

    • Answers from your own pages

      Every reply links back to the source pages we read — nothing invented, nothing off-brand.

    • Honest about the source

      The Rep answers from the indexed site and can say when it does not have enough evidence. You keep control of the message.

    • Looks like it was built for you

      Your fonts, your colors, your tone. The Rep feels native, not bolted on.

    • Speaks to the right audience

      Tailor responses by segment — agency, in-house, enterprise — so the right pitch lands every time.

    Answer, as the visitor sees it Grounded
    Question

    Do you handle emergency callouts on a Sunday?

    Yes — emergency callouts run seven days a week, including Sundays and bank holidays. Out-of-hours jobs carry a fixed £95 callout fee, quoted before any work starts.

    Sources/services/emergency/pricing
    Nothing inventedCited to your pagesNo cookies set
    Lead inbox3 today
    • hannah@—————.co.uk

      Do you handle emergency callouts on a Sunday?

      /services/emergencyEmail captured
    • Anonymous visitor

      How fast can someone get here?

      /contactTapped call
    • marcus@—————.com

      What does a full rewire cost for a 3-bed?

      /pricingBooked a survey
    What you ship next

    Turn captured questions into compounding content

    Every question your visitors ask becomes signal for what to publish, optimize, and advertise next — drafted from your own pages.

    One lead inbox

    Every captured question lands in one place with email, page, and the exact words they asked.

    Evidence-led recommendations

    Insights connects visitor questions and site evidence to visibility, technical, conversion, and content-gap recommendations.

    Content priorities

    Topic ideas grounded in what your visitors are actually asking for, with source-backed outlines. You decide what to publish and when to refresh.

    Landing pages & ad copy

    Turn unanswered questions into ready-to-review landing page outlines and ad variants — drafted from your own pages.

    Answer-engine readiness

    Check crawler rules, llms.txt, structured data, and canonicals, then get paste-ready recommendations. No citation outcome is guaranteed.

    Google Business Profile sync + drift

    We sync your GBP categories, services, and hours — then flag drift the day Google changes anything.

    Local page coverage

    Diff your GBP hierarchy against your site to surface the service and category pages you're missing, scored as opportunity.

    BOFU / TOFU keyword intent

    Every suggested keyword is tagged by intent so you spend budget on the terms that actually book jobs.

    Embed anywhere

    One snippet works on Webflow, WordPress, Framer, Shopify, or any custom HTML.

    Multi-site agency workspace

    Run every client site from one login, each with its own branding, leads, and analytics.

    Live in under 10 minutes

    Live this afternoon. Capturing leads tonight.

    Three steps from URL to your first captured lead. No engineering tickets, no migration.

    01

    Connect your site

    Add your URL. We read your pages in minutes — no new content, no chatbot scripts to write.

    02

    Drop in one Rep

    Paste a single snippet on any page — Webflow, WordPress, Framer, Shopify, custom HTML, all the same.

    03

    Watch leads land

    Visitors ask, get an instant on-brand answer, hand over their email — and you have a named lead before they leave.

    Same day

    from install to first captured question.

    Across local-service sites, first week after install
    Week one

    is when intent data starts changing the page.

    Anonymised, install to +7 days
    Every stage

    included on every plan, no gating.

    Arrive, Ask, Answer, Act
    Zero cookies

    and no passive tracking of the visitor.

    By design, all tiers
    For agencies

    Ship conversion mechanics to every client you already have.

    Ship the Rep unbranded, as your own. Per-site billing, near-zero delivery time, and a monthly report your client can read without you on the call. Distribution is the business — this is the product you attach to it.

    Running one site yourself?

    Same product, same four stages, priced for a single site.

    See plans
    Pricing

    Start with the number of sites you run

    The full answer-and-capture loop is included on every paid plan. Plans scale by sites, indexed pages, visitor questions, refresh cadence, and seats.

    Viewing Multiple-site plans
    Save 20%
    Pay as you scale

    Agency

    Manage client and multi-site work under one workspace

    $199/month
    14-day trial · no card required
    Sites
    3 sites
    3 includedPay only for what you add

    Every site starts at Starter capacity. Upgrade individual flagship sites to Growth (+$59/mo) or Scale (+$149/mo) as you grow — no plan switch required.

    Base (3 sites incl.)$199/mo

    Add more sites to see how the per-site ladder kicks in.

    Per-site rate

    Sites 410$60/site/mo
    Sites 1130$50/site/mo
    Sites 31+Custom pricing
    • 3 client sites included at Starter capacity
    • 1,000 visitor questions per site / month
    • Add sites 4–10 at $60/mo · 11–30 at $50/mo
    • Consolidated lead inbox across every client
    • Insights recommendations + evidence for every site
    • Client-branded Rep modes and reports
    • 25 workspace seats + 1 site collaborator per client site
    • Weekly auto re-index · manual invoice billing
    25 workspace seats + 1 site seat per client site

    All trials include full access to the selected plan. Cancel anytime before day 14 — no charge.

    Prices exclude applicable taxes. Sales tax, VAT, or GST is calculated at checkout based on your billing location.

    Agency Custom

    For networks managing 30+ client engagements with custom contracts, dedicated CSM, and bespoke integrations.

    • Everything in Agency & multi-site
    • Custom pricing beyond 30 client sites
    • Dedicated CSM & onboarding
    • Custom contracts & SLAs

    Custom

    Tailored to your needs

    Talk to the Rep

    Frequently asked questions

    Everything you need to know to get started.

    14-day free trial · No credit card

    Make your website your best salesperson.

    Cited answers, next-action surfaces, captured leads, and the evidence to decide what your site should say next.