Insights turns questions into a prioritized next step.
Review visibility, technical, conversion, and content-gap recommendations grounded in your site brief, visitor questions, and connected evidence.
Search is three surfaces now. Score all three.
Google. Answer engines. Your own on-site search. Each rewards different signals. Insights is the first audit tool that scores them on the same page — and gives you a single checklist to clear.
Titles, descriptions, canonicals, sitemap, H1. The basics still ship 50% of your traffic.
Answer engines
llms.txt, crawler bot rules, structured data. Without them, ChatGPT and Perplexity skip you.
On-site search
Rep CTA copy, lead-form friction, persona-matched answers. Conversion lives here.
Insights is the engine. Recommendations and Evidence are what you see.
The recommendation engine reads your site, visitor questions, and connected evidence, then surfaces the next useful decision.
What Insights produces — the ranked, actionable list with impact, effort and source on every item. This is where you work.
The proof behind each recommendation — audits, keyword and search data, AI visibility runs. Open it when you want to check the working.
Insights reads Evidence and emits Recommendations. Same loop, three views of it.
Four categories, dozens of rules
AEO — get cited by answer engines
- llms.txt present and valid
- Crawl bots (GPTBot, ClaudeBot, PerplexityBot) allowed in robots.txt
- Organization & FAQ JSON-LD on key pages
- Canonical URLs resolve cleanly
SEO basics
- Title length and uniqueness
- Meta description coverage
- Single H1 per page
- Sitemap entries match indexed pages
CRO — written in your voice
- Rep CTA copy grounded in your site brief
- Above-the-fold search visibility
- Lead-form friction (fields, labels, error states)
- Personas matched to traffic sources
Install & knowledge
- Rep health (loaded, responsive)
- Index freshness (stale or 404 pages)
- Soft-404 detection
- Pages flagged for exclusion
From scan to ship in one click
Auto-detect your brand
First scan extracts a short site brief from your homepage — audience, offer, tone. Every recommendation is grounded in it. Edit anytime.
Refresh on your plan's cadence
Insights refreshes on the cadence included with your plan. New findings land in Recommendations, with the supporting scan data on Evidence.
Review and act
Recommendations explain the evidence and offer a paste-ready next step, outline, or configuration change where supported.
Check off and move on
Applied actions are stored — the same finding won't re-flag next week. Snooze or dismiss anything not relevant.
Want the full reference? Read the Insights guide in the Knowledge Base →
Frequently asked questions
Everything you need to know to get started.
Make your website your best salesperson.
Cited answers, next-action surfaces, captured leads, and the evidence to decide what your site should say next.