Insights — a weekly audit that tells you exactly what to fix next.
AEO, SEO and CRO findings grounded in your site brief, with one-click fixes for llms.txt, JSON-LD, canonicals and Rep CTAs. Included on every plan.
Search is three surfaces now. Score all three.
Google. Answer engines. Your own on-site search. Each rewards different signals. Insights is the first audit tool that scores them on the same page — and gives you a single checklist to clear.
Titles, descriptions, canonicals, sitemap, H1. The basics still ship 50% of your traffic.
Answer engines
llms.txt, crawler bot rules, structured data. Without them, ChatGPT and Perplexity skip you.
On-site search
Rep CTA copy, lead-form friction, persona-matched answers. Conversion lives here.
Insights is the engine. Recommendations and Evidence are what you see.
The weekly audit engine. It reads your site, your search data and your Rep activity, then decides what matters this week.
What Insights produces — the ranked, actionable list with impact, effort and source on every item. This is where you work.
The proof behind each recommendation — audits, keyword and search data, AI visibility runs. Open it when you want to check the working.
Insights reads Evidence and emits Recommendations. Same loop, three views of it.
Four categories, dozens of rules
AEO — get cited by answer engines
- llms.txt present and valid
- Crawl bots (GPTBot, ClaudeBot, PerplexityBot) allowed in robots.txt
- Organization & FAQ JSON-LD on key pages
- Canonical URLs resolve cleanly
SEO basics
- Title length and uniqueness
- Meta description coverage
- Single H1 per page
- Sitemap entries match indexed pages
CRO — written in your voice
- Rep CTA copy grounded in your site brief
- Above-the-fold search visibility
- Lead-form friction (fields, labels, error states)
- Personas matched to traffic sources
Install & knowledge
- Rep health (loaded, responsive)
- Index freshness (stale or 404 pages)
- Soft-404 detection
- Pages flagged for exclusion
From scan to ship in one click
Auto-detect your brand
First scan extracts a short site brief from your homepage — audience, offer, tone. Every recommendation is grounded in it. Edit anytime.
Weekly audit
Insights re-scans your site each week across AEO, SEO, CRO and install. New findings land on the Recommendations tab, with the raw scan data behind them on Evidence.
One-click apply
Most fixes are a button: generate llms.txt or JSON-LD, rewrite a Rep CTA in your voice, exclude a URL, or reindex a page.
Check off and move on
Applied actions are stored — the same finding won't re-flag next week. Snooze or dismiss anything not relevant.
Want the full reference? Read the Insights guide in the Knowledge Base →
Frequently asked questions
Everything you need to know to get started.
Make your website your best salesperson.
Instant answers, captured leads, and the auto-replies, weekly insights, and monthly content pipeline that turn them into revenue.