Insights: Weekly AEO, SEO & CRO Audits

Insights is a built-in coach that audits every site in your workspace and tells you exactly what to fix next. It runs automatically and is available on every plan.

What it checks

Every scan covers four categories:

• AEO (Answer Engine Optimization) — llms.txt, AI-bot robots rules, Organization & FAQ JSON-LD, canonical tags. These are the signals ChatGPT, Claude and Perplexity look for when deciding whether to cite your site.
• SEO basics — title length, meta description, H1 presence, broken canonicals, missing sitemap entries.
• CRO (Conversion Rate Optimization) — Rep CTA copy, search CTA visibility, lead-form friction. Grounded in the site brief auto-extracted from your homepage.
• Install & knowledge — Rep health, indexing freshness, soft-404s, pages that should be excluded.

The site brief

On first scan we extract a short brand brief (audience, offer, tone) from your homepage and store it on the site. Insights uses the brief to write CRO recommendations in your voice. You can edit the brief anytime in the Insights tab — see Site brief card.

Recommendation states

Each finding moves through four states:

• Open — needs attention
• Done — applied (either by you or via one-click apply)
• Dismissed — not relevant to your site
• Snoozed — re-surface later

The Overview tab pins the top 5 open items with a check-off so you can clear them in a single session.

One-click apply

Most recommendations have an action button:

• Generate snippet — produces copy-paste JSON-LD, llms.txt, or robots.txt rules tailored to your brief
• Update Rep CTA — rewrites Rep call-to-action copy from the brief
• Exclude URL / Reindex page — adjusts your site index
• Acknowledge — for findings that need manual attention (e.g. server-side redirects)

Applied actions are stored so the same finding doesn't re-flag on the next scan.

Re-running a scan

Scans run automatically on a weekly cadence. You can trigger a manual rescan from the Insights tab — there is a 60-second cooldown to prevent abuse. Re-detecting the site brief is rate-limited to 5 extractions per site per day.

Plans

Insights is included on every paid plan (Starter, Growth, Scale, Agency). There is no per-recommendation cost.

Related

• Site Reps
• Personas & dynamic CTAs