Answer the question, then qualify the buyer.
The qualifier turns a helpful answer into a routed lead — budget, timing and role captured in two or three taps, with contact details asked once at the end.
One answer, one qualified lead
Tap through the questions on the left and watch the lead record build itself on the right. This is the same flow your visitors see.
Yes — we work with enterprise teams. Most engagements start with a discovery sprint, then a rolling roadmap across design, build and QA.
A couple of quick questions so we route this properly
Do you have a target monthly or project budget in mind?
No cookies, no persistent identifiers — only what the visitor chooses to submit.
Dana Whitfield
dana@northfield.io
- Asked
- Do you work with enterprise teams?
- Do you have a target monthly or project budget in mind
- —
- What is your target launch date
- —
- What is your role within the team
- —
- Routed to
- Pending
Every answer lands on the lead record, so the first reply already knows the budget, the timing and who they're talking to.
Qualification that earns the right to ask
Answer first, ask second
The visitor gets a grounded answer from your own pages before anything is asked of them. Qualification is the follow-up to a useful reply, never a gate in front of one.
Two or three questions, chosen by intent
Set your own questions — budget, timing, role, service, location. Commercial questions trigger the flow; informational ones get the answer and a related link instead.
Contact details at the end, once
Name and email are the last step, not the first. Only one capture surface ever renders, so a visitor never sees two forms stacked under one answer.
A routed lead, not a raw email
Every answer is attached to the lead record and delivered to your inbox, email and Zapier — so the first reply already knows the budget, the timing and the role.
Better leads, fewer of them wasted
- Fewer unqualified enquiries in the inbox
- Sales replies with context on the first message
- Budget and timing captured before a call is booked
- Works on low-traffic sites — no A/B test needed
- No cookies and no persistent visitor identifiers
- Configurable per Rep, per site, in minutes
Already using the Guided Search Rep? See how the Rep answers.
Frequently asked questions
Everything you need to know to get started.
Make your website your best salesperson.
Instant answers, captured leads, and the auto-replies, weekly insights, and monthly content pipeline that turn them into revenue.