Reps & Conversion

    Tracking conversions that happen off the Rep

    Phone taps, mailto links and native form submissions can count toward the Conversion score.

    ·1 min read

    Not every conversion happens inside a Rep. The embed script also records:

    • Phone taps — clicks on tel: links.
    • Email clicks — clicks on mailto: links.
    • Native form submissions — add data-nds-conversion to the site's own form or button and the submission is attributed alongside Rep-driven actions.

    These are counted as actions in the funnel and in the site's Conversion score, so a brand that takes most enquiries by phone still gets credit. No cookies or persistent identifiers are used.

    Related Articles

    Rep types and when to use each

    Three Rep families — Ask, Capture and Answers — and the options inside each.

    Positioning a Rep and mobile clearance

    Move the Rep bubble to any corner and offset it so it never covers other floating UI.

    Choosing where an Ask Rep lives

    Seven placements for the Ask Rep, what each one suits, and the mobile details that matter.