Choosing where an Ask Rep lives
Seven placements for the Ask Rep, what each one suits, and the mobile details that matter.
Every Ask Rep runs the same guided search experience. The only decision is where it lives on the page.
| Placement | Snippet | Use it when |
|---|---|---|
| Inline in the page | Anchored | You want a compact ask box in a specific section — under a service description, above a price list. |
| Hero | Anchored | The Rep should carry the top of the page. Comes with eyebrow, title and subtitle fields. |
| Chatbot panel | Script-only | The site wants a persistent assistant, with follow-ups, a welcome message and a teaser bubble. |
| Floating button | Script-only | You want it always available with minimal visual weight. |
| Sticky bottom bar | Script-only | A slim, persistent prompt on every page — strong on mobile-heavy sites. |
| Discreet nav icon | Anchored | The design cannot take a floating element. It reads as native site search. |
| Exit intent | Script-only | One last prompt as a visitor leaves. See Exit-intent Ask Rep. |
You can switch placement later without re-pasting anything, as long as the snippet shape stays the same. Moving between an anchored and a script-only placement does need a new snippet — the Install panel always shows the current one.
Placement and offsets
Floating, chatbot and sticky Reps can be positioned per site under Customize — corner, horizontal and vertical offsets, and a separate mobile clearance so the Rep never covers a sticky call bar or cookie notice. See Positioning a Rep.
Discreet nav icon on mobile
Most navs collapse into a hamburger menu, so repeat the anchor element (or the data-nds-search attribute) inside the mobile menu markup. The loader script is only needed once. On screens under 640px the expanding field automatically falls back to the centred modal, since a nav-embedded input is not usable at that width.
How many per site
One Ask Rep per template is usually enough. A common pairing is a hero Ask Rep on the homepage plus a chatbot or sticky bar site-wide — they share the same crawl, branding and Leads inbox.
Related Articles
Positioning a Rep and mobile clearance
Move the Rep bubble to any corner and offset it so it never covers other floating UI.
Tracking conversions that happen off the Rep
Phone taps, mailto links and native form submissions can count toward the Conversion score.
Rep types and when to use each
Three Rep families — Ask, Capture and Answers — and the options inside each.